John Caples Quote

Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.

Tested Advertising Methods: How to Profit by Removing Guesswork (ed. 1932)

Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.

Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.

Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.

Now I spend hours on headlines - days if necessary. And when I get a good headline, I know that my task is nearly finished.