John Berger - Publicity Quotes

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Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream.

John Berger

Publicity is usually explained and justified as a competitive medium which ultimately benefits the public (the consumer) and the most efficient manufacturers - and thus the national economy. It is closely related to certain ideas about freedom: freedom of choice for the purchaser: freedom of enterprise for the manufacturer. The great hoardings and the publicity neons of the cities of capitalism are the immediate visible sign of "The Free World." For many in Eastern Europe such images in the West sum up what they in the East lack. Publicity, it is thought, offers a free choice.

John Berger

The publicity image steals her love of herself as she is, and offers it back to her for the price of the product.

John Berger