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Publicity is usually explained and justified as a competitive medium which ultimately benefits the public (the consumer) and the most efficient manufacturers - and thus the national economy. It is closely related to certain ideas about freedom: freedom of choice for the purchaser: freedom of enterprise for the manufacturer. The great hoardings and the publicity neons of the cities of capitalism are the immediate visible sign of "The Free World." For many in Eastern Europe such images in the West sum up what they in the East lack. Publicity, it is thought, offers a free choice.
John Berger
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Between the experience of living a normal life at this moment on the planet and the public narratives being offered to give a sense to that life, the empty space, the gap, is enormous.
John Berger
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A drawing is essentially a private work, related only to the artist's own needs; a 'finished' statue or canvas is essentially a public, presented work - related far more directly to the demands of communication.
John Berger
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The zoo cannot but disappoint. The public purpose of zoos is to offer visitors the opportunity of looking at animals. Yet nowhere in a zoo can a stranger encounter the look of an animal. At the most, the animal's gaze flickers and passes on. They look sideways. They look blindly beyond.
John Berger
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If the public photograph contributes to a memory, it is to the memory of an unknowable and total stranger.
John Berger
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Wars and elections are both too big and too small to matter in the long run. The daily work—that goes on, it adds up.
Barbara Kingsolver
John Berger
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Born:
November 5, 1926
Died:
January 2, 2017
(aged 90)
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