Words can have no single fixed meaning. Like wayward electrons, they can spin away from their initial orbit and enter a wider magnetic field. No one owns them or has a proprietary right to dictate how they will be used.
Bio: Joanne Lipman is Chief Content Officer of publishing company Gannett, which owns USA TODAY and media properties in 92 markets, including the Detroit Free Press, the Des Moines Register and the Arizona Republic.
