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A breakdown of management into its basic functions — development, production and marketing — revealed that the character of the functions, their chronological sequence, the closeness with which they had to be integrated and their relative importance to the success and survival of the business, all depended upon the system of techniques in the firm concerned.
Joan Woodward
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The number of levels of authority in the management hierarchy increased with technical complexity, while the span of control of the first-line supervisor decreased.
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There was a particular form of organisation most appropriate to each technical situation.
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In some firms role relationships prescribed by the chart seemed to be of secondary importance to personal relationships between individuals.
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Those responsible for marketing had to sell, not a product, but the idea that their firm was able to produce what the customer required. The product was developed after the order had been secured, the design being, in many cases, modified to suit the requirements of the customer. In mass production firms, the sequence is quite different: product development came first, then production, and finally marketing.
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Production systems which are technologically the most advanced are also the least adaptable and work to the longest time scale of decision making. These are the process industries (chemical plants, oil refineries and so on) in which vast resources are invested in the creation of a closely programmed and tightly controlled process which will continue to perform the same task over a very long period.
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As technology advances the entire concept of authority in industry may have to change. In process firms the relationships between superior and subordinate was much more like that between a travel agent and his clients than that between a foreman and operators in mass production. The process foreman's job was to arrange things within limits, set by the plant, which both he and the operators accepted.
Joan Woodward
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Nobody ever did anything very foolish except from some strong principle.
William Lamb, 2nd Viscount Melbourne
Joan Woodward
Born:
1916
Died:
1971
(aged 55)
Bio:
Joan Woodward was a British professor in organization sociology
Joan Woodward on Wikipedia
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