Pro wrestling had heroes and villains, and I'd already decided I was going to be a "bad guy" like "Superstar" Billy Graham. That's why I grew the blond mane, to look like a California beach bum. I knew people in the Midwest would hate that. In a sport where Gorgeous George, Gorilla Monsoon, and The Crusher were some of the big names, I knew that plain old Jim Janos wasn't going to cut the mustard. I'd always liked the name Jesse, maybe because of Jesse James. I looked on a map of California and my eyes landed on a highway that ran north of L. A. called Ventura. Jesse Ventura, the Surfer. Now that had a ring to it.

Ch. 2 (p. 27) - Don't Start the Revolution Without Me! (2008)