Jerry Della Femina Quotes

5 Sourced Quotes

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

Jerry Della Femina

Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. "The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor."

Jerry Della Femina

I had a special project to do a campaign for a Philadelphia politician named Arlen Spector (sic). When do I get to see Arlen Spector? I asked. You don't. Spector was a district attorney in Philadelphia, running for mayor. He wanted New York advertising but he had placed through a Philadelphia agency. I complained about not being able to see Arlen Spector. Are you crazy? his people said. Nobody gets to meet Arlen Spector. We can't even see him. All right, I said, what's Arlen Spector for? Arlen Spector is for getting elected. All right, I said, what's Arlen Spector against? Arlen Spector is against losing. I did the campaign, but Arlen Spector lost.

Jerry Della Femina

Advertising is the most fun you can have with your clothes on.

Jerry Della Femina