If the atmosphere is to be foreboding, you must forebode on every page. If it is to be cold, you must chill, not once or twice, but until your readers are shivering.
Making Shapely Fiction (ed. 2011)
If the atmosphere is to be foreboding, you must forebode on every page. If it is to be cold, you must chill, not once or twice, but until your readers are shivering.
Making Shapely Fiction (ed. 2011)