Jef I. Richards - Media Quotes

3 Sourced Quotes

View all Jef I. Richards Quotes

Clickthrough is a poor measurement of banner ad effectiveness, especially for low involvement products. It is foolhardy to think of Web ads solely as a device to move visitors to the advertisers' Web sites. For many products, the Web ad should be designed to communicate a selling message in a manner akin to print media.

Jef I. Richards

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

Jef I. Richards

Internet advertising will not replace traditional media, it will compliment them.

Jef I. Richards