Jef I. Richards Quote

The Internet holds immense potential as a marketing tool. As an interactive medium that reaches around the world, it promises an interpersonalization of advertising. As mass communication becomes mass-interpersonal communication, marketing efforts become more efficient, effective, and extensive.


"Legal Potholes on the Information Superhighway," Journal of Public Policy and Marketing, 1997

Picture Quote 1

The Internet holds immense potential as a marketing tool. As an interactive medium that reaches around the world, it promises an interpersonalization ...

Picture Quote 2

The Internet holds immense potential as a marketing tool. As an interactive medium that reaches around the world, it promises an interpersonalization ...

Picture Quote 3

The Internet holds immense potential as a marketing tool. As an interactive medium that reaches around the world, it promises an interpersonalization ...

Picture Quote 4

The Internet holds immense potential as a marketing tool. As an interactive medium that reaches around the world, it promises an interpersonalization ...