Turning a human being into a thing, an object, is almost always the first step towards justifying violence against that person. It is very difficult, perhaps impossible, to be violent to someone we think of as an equal, someone we have empathy with, but it is very easy to abuse a thing
Can't Buy My Love: How Advertising Changes the Way We Think and Feel (ed. Simon and Schuster, 2012) - ISBN: 9781451698411