I think for me anyway, the most successful horror movies that work are the ones that can create characters who you care about and that have characteristics that resonate with you and I think that is highly important, because if you can create characters that are likeable and people you can relate to, to me it makes the scares that much more scarier.

James Wan interview: The Conjuring 2, Fast 7, Statham (Jun 13, 2016)