American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.
Bio: James Mallahan Cain was an American author and journalist. Cain vehemently opposed labeling, but he is usually associated with the hardboiled school of American crime fiction and is seen as one of the creators of the roman noir.