James Cash Penney Quote

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.


Fifty Years with the Golden Rule (ed. 1950)

Picture Quote 1

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which ...

Picture Quote 2

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which ...

Picture Quote 3

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which ...

Picture Quote 4

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which ...