… the single most important activist thing we could do is invent a good vegan cheese. If someone's receptive to veganism, but they don't feel like they can do it, it always is, But I love how this or that tastes! And it seems like as much as they'll agree with you about the ethical arguments, their own taste preferences win out.
"Isa Chandra Moskowitz: The vegan ambassador". Interview by Ben Grossblatt for Culinate, July 3, 2007