Håkan Håkansson Quotes

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In industrial marketing settings, the relationship between buyer and seller is frequently long term, close and involving a complex pattern of interaction between and within each company. The marketers' and buyers' task in this case may have more to do with maintaining these relationships than with making a straightforward sale or purchase.

Håkan Håkansson

Håkan Håkansson

Håkan Håkansson

Bio: Håkan Håkansson is a Swedish organizational theorist, and Professor of International Management at the BI Norwegian Business School, known for his work on business networks.

Known for:

Business in Networks
Managing Technological Development
Supply Network Strategies
Industrial Technological Development

Håkan Håkansson on Wikipedia

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