Howard S. Becker Quote

The marketing people don't care about the elegance and perfection that impresses the engineers' peers. They think engineers are impractical cuckoos who would just as soon bankrupt the company by pursuing perfectionist pipe dreams.


p. 159. - Writing for Social Scientists, 1986


The marketing people don't care about the elegance and perfection that impresses the engineers' peers. They think engineers are impractical cuckoos...

The marketing people don't care about the elegance and perfection that impresses the engineers' peers. They think engineers are impractical cuckoos...

The marketing people don't care about the elegance and perfection that impresses the engineers' peers. They think engineers are impractical cuckoos...

The marketing people don't care about the elegance and perfection that impresses the engineers' peers. They think engineers are impractical cuckoos...