If insects were the size of birds, or people the size of mice, "bug watchers" would be as prevalent as bird watchers, and entomologists would command the budget of the Defense Department. But as it is, entomologists have a good deal of trouble explaining what their science is all about, or for that matter how it is spelled.
The Pleasures of Entomology: Portraits of Insects and the People Who - Study them - Preface (p. 9), Smithsonian Institution Press. Washington, D.C. 1985