There are many people in the industry that know nothing about games. In particular, a large American company is trying to do engulf software houses with money, but I don't believe that will go well. It looks like they'll sell their game system next year, but we'll see the answer to that the following year.
In reference to Microsoft, prior to the release of the Xbox "Top 10 Tuesday: Wildest Statements Made by Industry Veterans" ign.com