If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator — the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.

One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society (ed. Routledge, 2013) - ISBN: 9781134438808