Herbert A. Simon Quote

The principle of bounded rationality [is] the capacity of the human mind for formulating and solving complex problems is very small compared with the size of the problems whose solution is required for objectively rational behavior in the real world — or even for a reasonable approximation to such objective rationality.


p. 198. - Administrative Behavior, 1947


The principle of bounded rationality [is] the capacity of the human mind for formulating and solving complex problems is very small compared with the ...

The principle of bounded rationality [is] the capacity of the human mind for formulating and solving complex problems is very small compared with the ...

The principle of bounded rationality [is] the capacity of the human mind for formulating and solving complex problems is very small compared with the ...

The principle of bounded rationality [is] the capacity of the human mind for formulating and solving complex problems is very small compared with the ...