Herbert A. Simon Quote

Definition of design = Everyone designs who devise courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artifacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state.


p. 130. - The Sciences of the Artificial, 1969

Picture Quote 1

Definition of design = Everyone designs who devise courses of action aimed at changing existing situations into preferred ones. The intellectual...

Picture Quote 2

Definition of design = Everyone designs who devise courses of action aimed at changing existing situations into preferred ones. The intellectual...

Picture Quote 3

Definition of design = Everyone designs who devise courses of action aimed at changing existing situations into preferred ones. The intellectual...

Picture Quote 4

Definition of design = Everyone designs who devise courses of action aimed at changing existing situations into preferred ones. The intellectual...