Broadly stated, the task is to replace the global rationality of economic man with a kind of rational behavior that is compatible with the access to information and the computational capacities that are actually possessed by organisms, including man, in the kinds of environments in which such organisms exist.


Simon (1955) "A behavioral model of rational choice", The Quarterly Journal of Economics, Vol. 69 (1); As cited in: Gustavo Barros (2010, p. 462).

Herbert A. Simon Quotes

Broadly stated, the task is to replace the global rationality of economic man with a kind of rational behavior that is compatible with the access to...

Broadly stated, the task is to replace the global rationality of economic man with a kind of rational behavior that is compatible with the access to...

Broadly stated, the task is to replace the global rationality of economic man with a kind of rational behavior that is compatible with the access to...

Broadly stated, the task is to replace the global rationality of economic man with a kind of rational behavior that is compatible with the access to...