Herbert A. Simon Quote

In these two essays [the papers of 1955 and 1956] the focus is upon ways of simplifying the choice problem to bring it within the power of human computation... The key to the simplification of the choice process in both cases is the replacement of the goal of maximizing with the goal of satisficing, of finding a course of action that is 'good enough'. I have tried, in these two essays, to show why this substitution is an essential step in the application of the principle of bounded rationality.

p. 204‑5; As cited in: Gustavo Barros (2010) "Herbert A. Simon and the concept of rationality: boundaries and procedures." Revista de Economia Política 30.3. p. 461. - Administrative Behavior, 1947