Henryk Skolimowski Quote

The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.


The New Languages: A Rhetorical Approach to the Mass Media and Popular Culture (1977), "The Semantic Environment in the Age of Advertising"


The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the...

The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the...

The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the...

The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the...