Strive for perfection in everything we do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough.


Slogan for the Rolls-Royce company, quoted in Transforming the Organization (1996) by Francis J. Gouillart, p. 85


Strive for perfection in everything we do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly...

Strive for perfection in everything we do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly...

Strive for perfection in everything we do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly...

Strive for perfection in everything we do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly...