Taking the entire globe, if North America and Western Europe can be called the 'cities of the world', then Asia, Africa and Latin America constitute 'the rural areas of the world'.
Bio: Henry Herbert, 10th Earl of Pembroke, 7th Earl of Montgomery was the son of the ninth earl of Pembroke, and was named after his father. His mother was Mary FitzWilliam, daughter of Richard FitzWilliam, 5th Viscount FitzWilliam.