Am I to take my enjoyment of a movie as a basis for an attribution to the movie (that it is intrinsically enjoyable) or for an attribution to myself (that I have a specific kind of desire relevant to movies)? The inference as to where to locate the dispositional properties responsible for the effect is made by interpreting the raw data (the enjoyment) in the context of subsidiary information from experiment-like variations of conditions.

p. 194 - "Attribution theory in social psychology." 1967