Gustave Le Bon - Images Quotes

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Crowds being only capable of thinking in images are only to be impressed by images. It is only images that terrify or attract them and become motives of action.

Gustave Le Bon

The images evoked by words being independent of their sense, they vary from age to age and from people to people, the formulas remaining identical. Certain transitory images are attached to certain words: the word is merely as it were the button of an electric bell that calls them up.

Gustave Le Bon