A friend of mine told a story about a date with a guy she was really excited about: He stood her up. He then called her, begging her forgiveness and giving some excuse. She told him to get lost, telling him that he only gets one shot with her, and he blew it.
He's Just Not That Into You: The No-Excuses Truth to Understanding Guys (ed. Simon and Schuster, 2009) - ISBN: 9781416909774