They wanted to know how I succeeded in getting so much publicity, I said by having a small audience, I said if you have a big audience you have no publicity, this did seem to worry them and naturally it would worry them they wanted the publicity and the big audience, and really to have the biggest publicity you have to have a small one, yes all right the biggest publicity comes from the realest poetry and the realest poetry has a small audience not a big one, but it is really exciting and therefore it has the biggest publicity, all right that is it.

Ch. 4 - Everybody's Autobiography (1937)