Sometimes I think some of my fellow novelists who have not worked in television and film are very naive about this process. They get an offer and there's the dump truck full of money and they sign it, they cash the check and then they're not involved in the series. They may get invited to the premiere and they come out of the premiere looking like all of their children had just been gassed, with a stunned look on their face because everything has been changed.

At Authors@Google, August 2011, discussing his background in Hollywood and the risks of adaptioning one's work for the screen.

George R.R. Martin | Talks at Google