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The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.
George P. Rowell
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One of the biggest problems for beginning writers is this need to over-explain.
Scarlett Thomas
George P. Rowell
Born:
July 4, 1838
Died:
August 28, 1908
(aged 70)
Bio:
George Presbury Rowell was an American advertising executive and publisher. He founded Printer's Ink, the first advertising trade magazine, in 1888.
George P. Rowell on Wikipedia
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