In choosing between alternative actions, a person will choose that one for which, as perceived by him at the time, the value, V, of the result, multiplied by the probability, p, of getting the result, is the greater.


p. 43 (in 1974 edition) - Social behavior: Its Elementary Forms, 1961

George C. Homans Quotes

In choosing between alternative actions, a person will choose that one for which, as perceived by him at the time, the value, V, of the result,...

In choosing between alternative actions, a person will choose that one for which, as perceived by him at the time, the value, V, of the result,...

In choosing between alternative actions, a person will choose that one for which, as perceived by him at the time, the value, V, of the result,...

In choosing between alternative actions, a person will choose that one for which, as perceived by him at the time, the value, V, of the result,...