First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts get into trouble is at the beginning, when they focus on a target market or target segment instead of on a target customer.


p. 68 - Crossing the Chasm, 1991

Geoffrey Moore Quotes

First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts...

First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts...

First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts...

First, please note that we are not focusing here on target-market characterization. The place most crossing-the-chasm marketing segmentation efforts...