More about Gary Jacobson
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You don't convince people to support you for your reasons. You convince them to support you for their reasons.
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If you want to get across an idea, wrap it up in a person.
Gary C. Jacobson is a professor of political science and the Director of Undergraduate Studies at the University of California, San Diego, where he has been since 1979.
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If it's on the Internet it must be true
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