Only after Southwest Airlines became the most profitable airline in America did United and American challenge their long-held assumptions about how to compete. At worst, laggards follow the path of greatest familiarity. Challengers, on the other hand, follow the path of greatest opportunity, wherever it leads.


p. 19 - Competing for the Future, 1996

Gary Hamel Quotes

Only after Southwest Airlines became the most profitable airline in America did United and American challenge their long-held assumptions about how...

Only after Southwest Airlines became the most profitable airline in America did United and American challenge their long-held assumptions about how...

Only after Southwest Airlines became the most profitable airline in America did United and American challenge their long-held assumptions about how...

Only after Southwest Airlines became the most profitable airline in America did United and American challenge their long-held assumptions about how...