Little by little, studying the infinite possibilities of a loss of memory, he realized that the day might come when things would be recognized by their inscriptions but that no one would remember their use.... At the beginning of the road into the swamp they put up a sign that said "Macondo" and another larger one on the main street that said "God exists".

One Hundred Years of Solitude (ed. Penguin UK, 2014) - ISBN: 9780241968598