One would like to be grand and heroic, if one could; but if not, why try at all? One wants to be very something, very great, very heroic; or if not that, then at least very stylish and very fashionable. It is this everlasting mediocrity that bores me.
Bio: Frans Johansson is a Swedish American writer, entrepreneur, and public speaker. He is the author of The Medici Effect, a book that became the origin for the term "Medici Effect".
