The command is to love him, not just to think about him, or do things for him. We are not to stop with a proper legal relationship - for example, to think of a man as legally lost, which he is, in the sight of a holy God - without thinking of him as a person. Saying this, we can suddenly see that much evangelism is not only sub-Christian, but subhuman - legalistic and impersonal.

The Complete Works of Francis A. Schaeffer: A Christian view of spirituality (ed. 1982)