For something to endure, it must be unique yet so universal anyone can appreciate it. The one thing that is universal is the search for purpose. It is the essence of the human spirit to seek a reason for being. This is why functional designs are so beautiful, so calming. Of course, timeless design is wasted if it cannot survive. This is why we race and test our cars so hard. Creating something that time cannot erode, something which ignores time, both physically and in concept. This is the ultimate victory.

Although spoken by Porsche, these words were most likely written by the marketing team.

Porsche Commercial