Ezra Pound Quote

The secret of popular writing is never to put more on a given page than the common reader can lap off it with no strain whatsoever on his habitually slack attention.

ABC of Reading (ed. New Directions Publishing, 2010) - ISBN: 9780811218931

The secret of popular writing is never to put more on a given page than the common reader can lap off it with no strain whatsoever on his habitually...

The secret of popular writing is never to put more on a given page than the common reader can lap off it with no strain whatsoever on his habitually...

The secret of popular writing is never to put more on a given page than the common reader can lap off it with no strain whatsoever on his habitually...

The secret of popular writing is never to put more on a given page than the common reader can lap off it with no strain whatsoever on his habitually...