As you get all this money out there, there's a tendency for more conservatism and sequelization. So we're doing 'Madden 38,' but now the shoelaces have shadows! And when you step on the turf, the grass is just pressed a little bit, and springs back in just a couple of seconds. Unfortunately, it's kind of the death of creativity when you make a big deal about really trivial features.
"Newcity Chicago," April 2008