Values are goals which behavior strives to realize. Any activity that is oriented towards an end is a value-oriented action. To the ancient Greeks, their culture was guided by an attainment of 'the good life.' In the early days of Christianity, the 'good life' was shifted from this lifetime into the next. Newtonian science and the modern era brought values under rational scrutiny, and a desire for empirical order. Modern capitalism introduced the value of 'good' as more production per capita, and 'better' as even more production. There is nothing in the sphere of culture which would exempt us from the realm of values—no facts floating around, ready to be grasped without valuations and expectations

p. 80 as cited in: Sherryl Stalinski (2005) A Systems View of Social Systems, Culture and Communities. Saybrook Graduate School. p. 11. - The systems view of the world (1996)