I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.

Greasing the Ad Engine: https://web.archive.org/web/20081122055119/http://www.boardsmag.com/articles/magazine/20000801/errolmorris.html