The aggregate effect of advertising is to bring about wide sharing of tastes. The actual social function of advertising is not to mold taste in any particular way, nor to debase it.... It does not matter what people want to buy as long as they want to buy enough of the same thing to make mass production possible. Advertising helps to unify taste, to de-individualize it and thus to make mass production possible.

As quoted in: The Crown Treasury of Relevant Quotations, 1978, p. 15.