Consumers are taking ownership of brands, and their referral power is priceless.


Socialnomics: How Social Media Transforms the Way We Live and Do Business (ed. 2010)


Consumers are taking ownership of brands, and their referral power is priceless.

Consumers are taking ownership of brands, and their referral power is priceless.

Consumers are taking ownership of brands, and their referral power is priceless.

Consumers are taking ownership of brands, and their referral power is priceless.