The iPad is the ultimate Steve Jobs device – so hypnotic that not only do people buy one without knowing what it's good for, they keep feeling like they ought to use it even when they have better alternatives for everything it does. It's a triumph of style over substance, cool over utility, form over actual function.


Apple, postmodern consumerism and the iPad in Armed and Dangerous (22 April 2010)


The iPad is the ultimate Steve Jobs device – so hypnotic that not only do people buy one without knowing what it's good for, they keep feeling like ...

The iPad is the ultimate Steve Jobs device – so hypnotic that not only do people buy one without knowing what it's good for, they keep feeling like ...

The iPad is the ultimate Steve Jobs device – so hypnotic that not only do people buy one without knowing what it's good for, they keep feeling like ...

The iPad is the ultimate Steve Jobs device – so hypnotic that not only do people buy one without knowing what it's good for, they keep feeling like ...