It is advertising that enthrones the customer as king. This infuriates the socialist...[it is] the crossing of the boundary between West Berlin and East Berlin. It is Checkpoint Charlie, or rather Checkpoint Douglas, the transition from the world of choice and freedom to the world of drab, standard uniformity.

Attacking the Labour President of the Board of Trade, Douglas Jay, who wanted to standardise packaging for detergents. (The Daily Telegraph 29 April 1967); from Simon Heffer, Like the Roman. The Life of Enoch Powell (Phoenix, 1999), p. 430.