Today we are launching a campaign called HeForShe.
I am reaching out to you because we need your help. We want to end gender inequality — and to do this we need everyone to be involved.
This is the first campaign of its kind at the UN: we want to try and galvanize as many men and boys as possible to be advocates for change. And we don't just want to talk about it. We want to make sure it is tangible.

UN Speech on the HeForShe campaign (2014)